Ready to flex those digital marketing muscles and pump up your keyword game? Bonza, because we’re about to dive into the world of keyword research – a skill that’s more valuable than a set of adjustable dumbbells in your product lineup.
I remember working with Jacko, who ran a fitness equipment shop in Melbourne. Our relationship started after he’d been browsing for SEO companies, and he came across our SEO case studies and decided to give us a call for some help.
Jacko was a whiz at picking top-notch gear, but when it came to choosing the right keywords? Strewth, he was as lost as a gym newbie trying to figure out a cable machine. We tackled his keyword research together, and within three months, his organic traffic had shot up by 85%. But let’s not get ahead of ourselves – let’s start from the beginning, shall we?
Why Keyword Research Matters for Fitness Equipment Retailers
Before we jump in, let’s have a yarn about why keyword research is so bloody important for fitness equipment retailers. Picture this: It’s New Year’s Day, and Shazza’s made a resolution to set up a home gym. She hops on Google and starts searching. With the right keywords, your website could be right there, ready to kit out Shazza’s new fitness space.
Keyword research helps you:
- Understand what your potential customers are actually searching for
- Identify opportunities to rank for valuable search terms
- Inform your content strategy
- Improve your ad targeting (if you’re using PPC)
- Stay ahead of fitness trends and seasonal demands
Now, let’s break down how to do keyword research that’ll have your fitness equipment website ranking higher than a gymnast’s score at the Olympics.
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